Open Arms Campaign Launched 06.01.2011

A large national labor market campaign for the health and social services has started, carrying the name ‘Open Arms’. NMTrix did the animation for the website of this campaign. The principal of this project is a foundation for labor market and education policies in nursing homes, homes for the elderly and home care.

To be able to take care of the future shortcomings within nursing homes and homes for the elderly, home care and postnatal care, the foundation is trying to get as many people as possible interested in working in the care sector.

The campaign ‘Open Arms’ is produced by advertising agency Maximum. NMTrix made several animations to be used on the website, showing optimism, humanity and accessibility.

www.openarmen.nl